Overview
Puerto Rican singer and rapper (born Benito Antonio Martínez Ocasio, Vega Baja, Puerto Rico). One of the most commercially successful musical artists in the world; Spotify’s global top artist in 2020, 2021, 2022, and 2025. Performed the halftime show at Super Bowl LX (February 8, 2026) — the first artist to headline the Super Bowl performing exclusively in Spanish.
Key Facts
- Born in Bayamón, raised in Vega Baja, Puerto Rico; attended University of Puerto Rico at Arecibo before dropping out
- 6x Grammy winner; 17x Latin Grammy winner; 2026 Grammy Album of the Year for Debí Tirar Más Fotos — first Spanish-language album to win that award
- 19.8 billion Spotify streams in 2025; first artist ever to claim the global top spot four times Bad Bunny Spotify Global Top Artist 2025
- 113 songs have reached the Billboard Hot 100, primarily in Spanish
- Politically active: criticized Trump’s Hurricane Maria response in 2018; endorsed Kamala Harris in 2024; song “Nuevayol” mocks Trump’s immigration policies; declined to tour the U.S. in 2025 due to ICE concerns
- At the 2026 Grammys acceptance speech: “Before I say thanks to God, I’m going to say ICE out. We’re not savages, we’re not animals, we’re not aliens — we’re humans and we are Americans.”
- Puerto Ricans are U.S. citizens; Bad Bunny has used this fact repeatedly to challenge the “perpetually foreign” framing applied to Latino/Spanish-speaking Americans
Newsletter Relevance
Politics: Bad Bunny is the most culturally prominent voice articulating Puerto Rican and Latino grievance in the Trump immigration era. His “ICE out” moment at the Grammys, followed by a Super Bowl halftime performance, made him a live site of the culture war in February 2026.
Power: The NFL chose Bad Bunny over political objections — a calculation that global commercial reach outweighs domestic political friction. The fact that the NFL held firm reveals how the league now weighs its constituencies.
Joy as Resistance: Academic framework (Petra Rivera-Rideau, Wellesley) frames Bad Bunny’s work as resistance through celebration — “the party is the protest.” This is analytically distinct from conventional political protest.
Connections
- Roger Goodell — NFL Commissioner who defended Bad Bunny’s selection publicly
- Donald Trump — political antagonist; Trump criticized the Super Bowl choice
- Roc Nation — Jay-Z’s company that selected Bad Bunny as the halftime performer
- Cultural Politics of Sport — Super Bowl as site of immigration/identity politics
Source Appearances
- Bad Bunny Super Bowl 60 Controversy Explained — full controversy context; MAGA backlash and NFL rationale
- A Party and a Protest — Bad Bunny at Super Bowl LX — academic framing; political history; joy-as-resistance
- Roger Goodell Backs Bad Bunny After ICE Out Speech — Goodell’s defense of the choice
- Bad Bunny Spotify Global Top Artist 2025 — commercial scale data
Open Questions
- Did Bad Bunny make any political statements during the Super Bowl halftime performance itself?
- How does his avoidance of U.S. concerts (ICE concerns) affect his relationship with American fans long-term?
- Is the “first Spanish-language Super Bowl halftime headliner” moment a one-time anomaly or a turning point in who the NFL considers its audience?