Summary
Sensor Tower app analytics data for the top 5 cryptocurrency apps in El Salvador in Q1 2024, covering iOS and Android. The data shows Chivo Wallet still leading in active users (~384-432K) but declining; Binance and Cryptomania growing more steadily. Small sample sizes and low revenue figures throughout.
Key Points
- Chivo Wallet: Peak 432K active users (January 2024), declining to 384K by end of March; download peak 12K/week in early March.
- Binance: ~58K–66K active users in Q1 2024; growing trend.
- Cryptomania (trading simulator): 4.9K–6.6K active users — marginal.
- MultiMoney: No active user data; zero revenue.
- Sweat Wallet: 2.8K–3.9K active users — minimal.
- Revenue across all apps was near zero.
Newsletter Angles
- Chivo’s 384K active users in Q1 2024 (in a country of 6.5M) represents about 6% of the population — consistent with the “7.5% used Bitcoin” survey figures cited elsewhere.
- Binance’s growth alongside Chivo’s decline suggests the active crypto users in El Salvador are sophisticated traders, not everyday payment users — the opposite of what Bitcoin legal tender was supposed to create.
- Zero revenue for most apps: no crypto economy being generated in El Salvador.
Entities Mentioned
- El Salvador — market being measured
Concepts Mentioned
- El Salvador Bitcoin Experiment — app usage data as a proxy for real adoption levels
Notes
Sensor Tower mobile analytics data. The 384K Chivo active users figure is a useful corroborating data point for the 8% usage rate from survey data.